Unlock Deeper Competitor Insights with Market Flow

Use competitive flow share and market share data to acquire and retain more customers.

Conventional panel-based reports are too limited and fragmented to reflect current broadband consumption trends, making it hard to reduce churn or attract new subscribers.

Market Flow’s comprehensive, granular insights help broadband providers assess market share, flow share, market movements, and competitive threats so they can make smarter growth decisions in a shifting market.

Market Flow helps telecom leaders:

Assess performance against competitors in key markets and sub-markets to identify growth opportunities

Get insight into subscriber movement across competitors and technologies to uncover churn risks and growth opportunities

Understand residential usage at the household and census block levels to inform service planning

Analyze SMB usage at an individual business level to support targeted engagement

Market Flow

Features

1. Cellular Connection

Ability to classify devices as either “true” cellular or FWA

2. Householding

A data set which decomposes a geography into households and provides granular household characteristics including:

Devices through which telecom services are consumed
Time series recording of carrier connection to each device
The type of each connection

View the Household Data Dictionary

3. SMB Carrier Identification

Ability to identify FBB and FWA carriers across small to medium businesses, powered by:

Dynamic business outline shaping, yielding accurate identification
Multi-carrier identification (e.g., Starbucks using FWA inside a Target using FBB)

4. Geographical Roll Up

Insights from Household to Zip to Census Block to City to State to Country

5. Mover Indicator

Signals as to whether there has been a relocation at both the household and individual level

6. Behavior and Demographics

Insights for deeper understanding of subscribers and their characteristics

Frequently Asked Questions about Market Flow

Here are some common questions on Market Flow that we get from operators in the Connectivity ecosystem.

Who uses Market Flow?

Telecommunication operators, ISPs, MVNOs, and industry analysts seeking to understand competitive market dynamics and optimize acquisition or retention efforts.

What key problem does Market Flow solve?

Mobilewalla Market Flow helps carriers track where they are gaining or losing subscribers, understand competitor strengths, and identify high-potential growth areas.

Where does Market Flow get its data?

Market Flow insights are derived from anonymized and aggregated mobile device location signals, network presence data, and household datasets, processed through Mobilewalla’s proprietary data platform.

How granular is the analysis?

Market share and flow data are available at neighbourhood, postal code, census block, or city levels, much deeper than traditional panel-based reports.

Is the data privacy-compliant?

Yes. Mobilewalla Market Flow uses only aggregated, anonymized mobility and device signals in full compliance with privacy laws.

How does Market Flow help with customer acquisition?

Mobilewalla Market Flow can reveal low share and high penetration areas at granularity where marketing or network investment can yield higher ROI for broadband providers.

How can Market Flow improve retention?

Broadband providers can use Mobilewalla Market Flow to identify early churn indicators and loss-prone regions, enabling proactive customer engagement.

Can Market Flow support network investment planning?

Yes. Operators can align CAPEX/OPEX spending based on actual subscriber density, movement, and competitive positioning indicated by Mobilewalla Market Flow insights

How is Market Flow priced?

Pricing depends on coverage region, frequency of updates, and user access levels. Enterprise licensing and per-market options are available.

What differentiates Market Flow from traditional industry reports?

Unlike static market reports, Mobilewalla Market Flow delivers dynamic, location-level, and current insights that continuously track competitive shifts at near population scale (not sampled).

Quality, Validated Market Flow Data

We maintain the most comprehensive data repository in the industry:

2.2 billion unique mobile devices in 40+ different countries, generating 50B+ signals daily
Collected from the ad tech ecosystem, third-party data providers, app publishers, and other anonymized sources
Cleansed and maintained with a combination of deterministic, artificial intelligence, and machine learning techniques

Mobilewalla’s accurate, high-quality, privacy compliant data provides the ideal inputs for creating profiles, performing data analysis, training predictive models, and more.