Mobilewalla Blog

Alternative Credit Data in India: Reducing Lender Risk

Laurie Hood — Fri, 15 Aug 2025 13:38:39 GMT

In today’s fast-changing financial landscape, legacy scoring systems often fall short when evaluating new-to-credit (NTC) and thin-file consumers. One of India’s most innovative lenders — a digital-first company focused on retail credit and financial inclusion — is taking a different approach, leveraging Mobilewalla’s LendBetter to build more dynamic, data-rich, and responsible credit strategies with alternative credit data. We spoke with their Technical Architect and Lead Data Scientist to understand how they’re using various technologies to unlock next-generation risk assessment.

Boosting Indian Fintechs' Credit Models with MAID-Based Data Insights

Mobilewalla — Fri, 13 Jun 2025 19:05:58 GMT

Bridging the Credit Gap by Capturing MAIDs is Crucial for Indian Fintechs

India’s digital lending ecosystem is booming. According to a 2023 BCG report1, over 60% of all new loan disbursals in the country are now initiated through mobile apps, and this figure continues to rise with the growing appetite for micro-credit and instant personal loans. However, this rapid digital expansion brings with it a unique challenge: how do you assess creditworthiness when a user has no credit history?

Enter the mobile advertising ID (MAID), a critical identifier that is quietly becoming one of the most powerful tools in a Fintech’s data stack.

Maximizing Marketing ROI with Location-Based Consumer Insights

Laurie Hood — Wed, 23 Apr 2025 21:20:44 GMT

In an increasingly mobile-first world, location-based marketing is reshaping how enterprise marketers reach, understand, and influence their audiences. Whether through personalized promotions, hyper-targeted ads, or real-time consumer insights, location data empowers brands to engage customers when and where it matters most.

Maximizing Telecom Efficiency with High-Quality Machine Learning Datasets

Laurie Hood — Fri, 11 Apr 2025 18:39:16 GMT

Harnessing the power of machine learning in telecommunications requires high-quality data that enables accurate predictions and actionable insights. Quality datasets empower telcos to predict customer behaviors, optimize marketing efforts, and enhance overall business efficiency. Here are some of the things you can accomplish with the right datasets:

Broadband Industry Trends are Causing Telcos Lose Clients and Revenue

Mobilewalla — Thu, 10 Apr 2025 17:24:08 GMT

Looking for more up-to-date information? Read this new blog on broadband industry trends.

The economics of the telecommunications business has turned on its head in the past five years by broadband industry trends. One of the most profound changes is what traditional telecom companies consider to be their major growth driver.

Using Mobile Data & Audience Segmentation to Reach Your Best Customers

Mobilewalla — Thu, 10 Apr 2025 15:45:37 GMT

Mobile device data can be invaluable for businesses looking to understand and engage their customers more effectively. Mobile interactions provide deep insights into user behavior, preferences, and engagement patterns.

As a leading provider of third-party mobile device data, Mobilewalla gives enriched insights that marketers can use to enhance segmentation strategies that improve acquisition and retention. With Mobilewalla’s comprehensive datasets, businesses can refine their audience targeting, optimize predictive analytics, and drive more impactful customer engagement.

Granular Insights: The Key to Broadband Growth and Competitive Edge

Mobilewalla — Wed, 02 Apr 2025 03:11:39 GMT

(REPOST - originally written for Telecom Review Asia)

Busting Myths: The Value of Third-Party Data in Modern Marketing

Laurie Hood — Fri, 07 Feb 2025 16:55:39 GMT

Third-party data companies, particularly those supplying anonymized consumer data from mobile devices, sometimes face skepticism and a negative reputation. While there are valid concerns related to some third-party data services, myths persist that create misunderstandings about the value of third-party data providers.

Telecoms Face Revenue Challenges Amidst Rapid Broadband Growth

Mobilewalla — Thu, 17 Oct 2024 16:48:53 GMT

The economics of the telecommunications business has been turned on its head in the past few years by broadband industry trends. The most profound change may be what traditional telecom companies once considered to be their major growth driver.

Leveraging Mobile Advertising IDs (MAIDs) For Stronger Consumer Insights

Mobilewalla — Thu, 26 Sep 2024 16:40:04 GMT

Personalization is a cornerstone of effective marketing, but it becomes challenging when consumer data is spread across disconnected systems. This leaves marketers with an incomplete view of who their customers are and how they interact across channels.

The Mobile Advertising ID (MAID) offers a powerful solution. MAIDs connect online, mobile, and in-person interactions to a single customer profile to help marketers deliver personalization that truly resonates.